reflection of moods, thoughts, ideas, time
BIAS was started to break stereotypes in fashion and challenge perceptions and ideas on femininity.
Gaining recognition as indie-eco-conscious; the label works with local artisans
from underprivileged communities in New Delhi.
Started by Mridu Mehra & Shruti Bhardwaj
who enjoy finding magic in the mundane and simple details of life.
The same idea is put in their design philosophy.
Inspired by nature and admirers of ingenuity.
“We love combining opposites and aesthetics with functionality.
Each piece is inspired by subcultures, paradoxes and everyday things that otherwise go unnoticed.”